Social Media

About

1. Objective: This SOW aims to create a User-Generated Content (UGC) video review for Innovative Pet Lab's gut health testing kits on Amazon, ensuring that the content aligns with brand guidelines and promotes the product authentically. 2. Scope of Work: The UGC creator will perform the following tasks: - Purchase the Product: The creator will purchase the designated Innovative Pet Lab product via Amazon using their account. The purchase cost is included in the payment upon completion of the agreed deliverables. - Video Review Creation: The creator will record and upload a video review on Amazon, showcasing the product’s features and experience. The video should be clear, engaging, and aligned with Innovative Pet Lab's brand tone and messaging (as outlined in the provided brand guidelines). The review should cover aspects such as: Product functionality: ease of use​/​process of collection, mailing, reviewing results Benefits for the pet: based on results: possible diet, supplement, lifestyle changes How it enhances the pet’s well-being Why they recommend it to other pet owners Brand Guidelines Compliance: The UGC creator will follow the provided brand guidelines, ensuring consistency in messaging, tone, and visual style. The video should highlight key product benefits, maintain authenticity, and align with the brand’s values. 3. Deliverables: - Video Review on Amazon: - A high-quality video, 30-60 seconds in length, uploaded to Amazon's product review section. (both purchase review and seller review) - Ensure the product is visible, and the review is personal, positive, and engaging. Content Submission: - The creator must submit a link or proof of the review being posted on Amazon to Innovative Pet Lab for verification. 5. Timeline: Product Purchase Deadline: November 10th, 2024 Video Review Submission: Within 21 days of receiving the product Final Deliverable Deadline: December 13th, 2024

Budget

$350

Duration

2-4 weeks

Date

Fri Dec 13 2024