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1. Objective: This SOW aims to create a User-Generated Content (UGC) video review for This Dog’s Life new Advanced Bye Bye Dog Breath Powder on Amazon. We are looking for someone who is authentic and genuinely loves the product to create the video and educate consumers about the benefits. About the product Formulated by veterinarians, animal nutritionists, and microbiologists, our Advanced Bye Bye Dog Breath Powder has been years in the making. We made our bestselling Bye Bye Dog Breath Powder even better with our new and improved reformulation. Patent-Pending Microbiome Technology: The first oral care powder utilizing tri-biotics to support both oral and gut health, setting a new standard in canine wellness. Enzyme and Antibacterial Blend: Scientifically proven to inhibit plaque and biofilms for healthier teeth and gums. Natural Ingredients: Research-backed ingredients support healthy gums, clean teeth, and fresh breath—without any harsh chemicals, such as sodium hexametaphosphate, or artificial flavors. We also avoid kelp, so no need to worry about thyroid issues. Ease of Use: The format encourages consistent application, forming a habit that drives repeat purchases and fits seamlessly into a subscription model. 2. Scope of Work: The UGC creator will perform the following tasks: The creator will purchase the designated Advanced Bye Bye Dog Breath Dental Powder using their account (cost included in the payment upon completion of the agreed deliverables) The creator will create a video for Amazon and provide This Dog’s Life the ownership rights to it. If you have any thoughts about your purchase, we’d really appreciate you sharing them on Amazon. Every bit of feedback helps us grow and improve! Video Review Creation: The creator will record and upload a video review on Amazon, showcasing the product’s features, the ease of use, and experience.The video should be clear, engaging, and authentic The review should cover aspects such as: How it supports oral health in a dog Why they recommend it to other dog parents Product functionality: ease of use​, high-quality, science-backed ingredients (can share veterinarian research with person), effectiveness, holistic approach (cleans teeth, freshens breath, fights plaque, supports oral and gut microbiome, where bad breath begins) From our vet formulator: “One particularly interesting aspect of the formulation is the multimodal nutritional approach to dental health support. Many dental health products on the market utilize one or two ingredients that truly support dental health, which can leave the pet owners still experiencing a dog with malodorous breath and poor dental health. This product provides mechanical cleaning, and also helps to absorb causative factors to malodorous breath, breakdown biofilms and plaques, and manage odor causing bacteria in the oral cavity.” 3. Deliverables: - Video Review on Amazon: - A high-quality video, 30-60 seconds in length, uploaded to Amazon's product review section. (both purchase review and seller review) - Ensure the product is visible, and the review is personal, positive, and engaging. 4. Content Submission: - The creator must submit a link or proof of the review being posted on Amazon to Advanced Bye Bye Dog Breath for verification. 5. Timeline: Product Purchase Deadline: Jan. 25, 2025 Video Review Submission: Within 21 days of receiving the product Final Deliverable Deadline: March 25th, 2025 Budget $60 Experience with sales focused promotions is preferred.

Budget

60

Duration

2-4 weeks

Date

Tue Feb 25 2025